BELMUS
THE CLIENT
Belmus is a proudly woman-led branding and design studio with roots in Toronto and Paris. They offer a range of services, including brand strategy, brand audits and website and app UX/UI design and development.
THE MISSION
Nathalie was launching a new branding services aimed at B2C clients. She wanted a fresh and modern vibe at the start of her website. She reached out to me to create for them a 3D piece, something that could also become a key part of their brand.
SERVICES
3D Design & Motion.
R&D PROCESS
Nathalie shared a set of words to guide the concept: dynamic, futuristic, fluid, organic, luminous and transformative.
I gathered colour and motion references, then created animation tests to explore how those qualities could translate into form and movement. These studies formed the style board shown below.
BELMUS MOTION
Concept 04 | Organic was the winner. Inspired by fluid ocean movements and textures and with a real earthy vibe. Click on the image to see the animation.