Brilliant earth — rethink
Client: Brilliant Earth — RETHINK, The Jane Goodall Collection
Services: 3D Design & Motion
Deliverables: Loopable Social Media Videos
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Brilliant Earth is an American fine jewelry retailer that specializes in ethically sourced and responsibly made jewelry. They commissioned me to create a 3D animated video for the launch of The Jane Goodall Collection. The goal was to visualize the transformation of CO₂ transforming into polished diamonds, highlighting the brand’s planet-first sustainability mission.
I handled R&D, look-dev, 3D design and motion and final compositing, collaborating closely with the client’s creative team on the concept and direction.
This one felt very special, tying 3D design & motion to a message about sustainability and planet-first innovation.
R&D: From CO₂ to Diamond
A big part of this project was figuring out how to visualize the transformation of captured CO₂ into a diamond. I explored different ways the forms could shift and grow, testing everything from abstract particle flows to more literal crystallization. These experiments helped define the motion language that carried through into the final piece.
R&D: The World of “RETHINK”
Another branch of exploration was around the word itself and the diamond world it lives in. I tested breaking apart diamonds to form the letters, and also experimented with different treatments of the word RETHINK. In the end, the brand’s font was used, but I developed a scene where the letters appear within a glowing, dreamlike space: a bright purple-pink sunset sky, twinkling diamonds surrounding us, and the camera floating through this atmosphere as if inside a diamond itself.
Final piece in context
