METALL
Client: Metall
My role: Look development, 3D design and motion
Deliverables: Homepage hero film and a series of still images for web and social media
THE Brief
Metall commissioned me to translate its brand identity into a set of bold 3D visuals for its website and social channels.
The goal was to capture their nostalgic yet forward-looking vibe in a way that felt true to their brand
R&D PROCESS
Alli had a clear vision of his inspiration: Metal! The 80's, Skateboard Culture, Stickers, Skulls, Stranger Things, Video Games.
Together we brainstormed items to showcase and what they represent. For instance old VHS tapes to represent the time they have been in this business - they've been around the block and know a thing or two about what they are doing!
Since the project is heavily influenced by nostalgic inspiration I suggested adding a little bit of more futuristic elements like neon/glowing power cables coming from the TV that is the center focus of the piece.
I built a mood board with images that represented the vibe we were going for. Retro pictures of computer hardware, close up of cool screen glitches. Cluttered workstations/teenagers rooms, scratched up VHS cover, futuristic neon signs and photographs of atmospheric settings with lights and fog etc.
